Business & Money, Humor & Entertainment, Botany, Communication & Media Studies, Sociology, Business & Finance, Performing Arts, Social Sciences, Media Studies 

The third edition of this classic textbook provides an invaluable guided tour through key areas: theories of media and society; studies of media organization; and studies of media, culture, and ideology. Critical overviews are combined with original case studies. New essays include overviews of media and society from the perspectives of class, gender, and ethnicity that plug media studies into new developments in the social sciences. This new edition also includes essays focusing on changes in the media: the emergence of the Internet, the fragmentation of political communications, and the rise of globalization. James Curran is Professor of Communications at Goldsmiths College, University of London.  Michael Gurevitch is Professor in the College of Journalism at the University of Maryland. The third edition of this classic textbook provides an invaluable guided tour through key areas: theories of media and society; studies of media organization; and studies of media, culture, and ideology. Critical overviews are combined with original case studies. New essays include overviews of media and society from the perspectives of class, gender, and ethnicity that plug media studies into new developments in the social sciences. This new edition also includes essays focusing on changes in the media: the emergence of the Internet, the fragmentation of political communications, and the rise of globalization. The third edition of this classic textbook provides an invaluable guided tour through key areas: theories of media and society; studies of media organization; and studies of media, culture, and ideology. "An original contribution to media studies. Beautifully organized, well written and incisive."—James Carey, University of Illinois at Urbana-Champaign"The best collection of current thinking in the field."—Elihu Katz, Israel Institute of Applied Social Research"A valuable and stimulating collection for students of the mass media--a very worthy successor to the editors' earlier influential Mass Communication and Society."—David Morley, Goldsmiths" College, University of London - from Amzon