Understanding Media Theory (Hodder Arnold Publication)

Type

Book

Authors

Kevin Williams

ISBN 10

0340719044

ISBN 13

9780340719046

Tags

Business & Money, Humor & Entertainment, Communication, Communication & Media Studies, Business & Finance, Social Sciences, Communications, Media Studies

Description

This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication. - from Amzon

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