The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)

Type

Book

Authors

John Grant

ISBN 10

1587990245

ISBN 13

9781587990243

Tags

Memoirs, Management Science, Marketing

Description

Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future marketplace. The new Marketing Manifesto is a pioneering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brand and company. It contains a host of recent examples of luminous, successful brands that have applied New Marketing methods. - from Amzon

Number of Copies