Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business

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Type
Book
Authors
ISBN 10
0566080265
ISBN 13
9780566080265
Category
Unknown
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Publication Year
1998
Publisher
Pages
608
Description
This is a set of consumer and profit orientated approaches which aim lead to winning strategies. The book aims to challenge traditional marketing methods and looks for new ways of reaching markets. It contains five key elements which are summarized as POISE - profitable, offensive, integrated, strategic and effectively executed. POISE means using consumer and profit driven marketing across every department in a company. All employees are involved in building superior consumer value, efficiently for above average profits. Having explained the principles, the author then shows, using practical step-by-step processes, how to make them work. Included are over 100 case examples and checklists. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1131 | HF5410.D29 | 1 | Yes |