The International Marketing Digest (Marketing Series)
Type
Book
Authors
ISBN 10
043491293X
ISBN 13
9780434912933
Category
Unknown
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Publication Year
1990
Publisher
Pages
300
Description
Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing. Topics covered include past developments in international marketing and future trends, an approach to global strategy formulation, the issue of international market segmentation, product management, advertising, and pricing in international training, negotiation, technology transfer, retailing, overseas investment planning, the role of the marketing director and a debate on key market focus versus market spreading. - from Amzon
Number of Copies
1
