CIM Practice and Revision Kit: International Marketing Strategy Paper 10

Type

Book

Authors

The CIM

ISBN 10

0751749591

ISBN 13

9780751749595

Tags

International, Systems & Planning, Global, Industrial, Sales & Selling, Strategic Planning, Reference

Description

This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners. - from Amzon

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