Building a Mail Order Business: A Complete Manual for Success

Type

Book

Authors

William A. Cohen

ISBN 10

0471810622

ISBN 13

9780471810629

Tags

Retailing, Management & Leadership, Direct, Marketing

Description

This revision and expansion of the classic in the field covers every area of selling through the mail from the basics to the latest techniques, including sophisticated methodologies for increasing sales. Totally updated, this new edition features discussions on how to avoid legal problems due to recent government rulings, new forms for copyright and product selection, complete application examples with results, new examples and information on list selection and how to order lists, and future directions. - from Amzon

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