The Neglected Firm: Every Manager Must Manage Two Firms: The Present One and the Future One
Type
Book
Authors
ISBN 10
0333987128
ISBN 13
9780333987124
Category
Unknown
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Publication Year
2002
Publisher
Pages
154
Tags
Description
Every manager has to handle two firms simultaneously--the present and the future one. The first is managed through the functional departments: marketing, finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organizations to approach these issues. - from Amzon
Number of Copies
1
