Mass Media Research: An Introduction
Type
Book
Authors
ISBN 10
0534067026
ISBN 13
9780534067021
Category
Unknown
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Publication Year
1986
Publisher
Pages
480
Description
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet. - from Amzon
Number of Copies
1
