Advertising: Principles and Practice
Type
Book
Authors
ISBN 10
0137228694
ISBN 13
9780321014078
Category
Unknown
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Publication Year
1995
Publisher
Pages
815
Description
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion. - from Amzon
Number of Copies
1
