Principles of Marketing (1st edition)

Type

Book

Authors

Charles W. Lamb

etc.

ISBN 10

0538813687

ISBN 13

9780538813686

Tags

Management & Leadership, Advertising, Marketing

Description

This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.This is a comprehensive marketing resource is organized around the marketing mix. - from Amzon

Number of Copies