Framework for Marketing Management, A

Type

Book

Authors

Philip Kotler

ISBN 10

0130185256

ISBN 13

9780130185259

Tags

Advertising, Marketing, Sales & Selling, Accounting

Description

For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities. - from Amzon

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