Exports & Imports, Management & Leadership, Global, Industrial, Economics, Marketing, International Business 

The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas. In a concise, informative and practical style, this handbook urges export marketers to be pro-active seeking foreign markets for additional sales opportunities.The book will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities.The 'CIM Handbook of Export Marketing' offers: * logical and practical explanation of export market management stages * case studies * bullet point lists * checklists at chapter ends Endorsed by the CIMEssential handbook for all involved in the field of international marketingFull of case studies, bullet point lists and checklists - from Amzon