Marketing Research
Type
Book
Authors
ISBN 10
0077108124
ISBN 13
9780077108120
Category
Unknown
[ Browse Items ]
Publication Year
2007
Publisher
Pages
496
Description
The 7th edition of this well-established marketing research text is thoroughly revised and updated, and offers readers comprehensive coverage of the principal techniques and applications of marketing research. With sound theoretical and practical guidance relevant to a wide range of today's marketing problems and opportunities, the book covers both qualitative and quantitative research methodologies in the depth required to fully appreciate the many facets of marketing research. - from Amzon
Number of Copies
2
