ESSENTIALS OF MARKETING
Type
Book
Authors
ISBN 10
0077098609
ISBN 13
9780077098605
Category
Unknown
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Publication Year
2001
Publisher
Pages
570
Description
The new edition of "Essentials of Marketing" synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. - from Amzon
Number of Copies
1
