Strategic Management: Concepts and Applications

Type
Book
ISBN 10
025615158X 
ISBN 13
9780256151589 
Category
Unknown  [ Browse Items ]
Publication Year
1995 
Publisher
Pages
688 
Description
Written for Strategic Management or Business Policy courses at either undergraduate or graduate level, this softcover text provides students with an integrative learning experience that helps them develop state-of-the-art strategic management knowledge and skills. It is the text part (minus the cases) of the hardcover Certo/Peter and includes broad coverage of all major strategic management topics such as international issues, social responsibility, and operations. Each chapter includes footnotes throughout, which help students immediately identify citations. - from Amzon 
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