Management, Systems & Planning, Strategy & Competition, Advertising, Accounting, Strategic Planning, Economics, Business Development 

Winner of Management Consultancies Association (MCA) best management book of the year, 1997, Creating Value sees business strategy as deciding what to sell, so as to achieve financial success. This controversial book gives a complete account of how to make the whole company succeed in its corporate strategy, as well as in each competitive strategy. Creating Value challenges the stakeholder view: it stresses financial success, which it rigorously insists comes from strategies targeting profitable customers.* Innovative, customer-led view of strategy * Integrates corporate and competitive strategy * Develops and integrates the resource-based view Corporate planners and senior managers will find this innovative book essential reading. It is also of particular interest to lecturers and post-graduate/MBA students. Those involved in marketing will also find this a rewarding read.* MCA Prizewinner* presents a new approach to strategy-making which puts markets at the forefront of the competitive arena, not industry sectors; - from Amzon