Strategic Management: Building and Sustaining Competitive Advantage

Type

Book

Authors

Robert A. Pitts

David Lei

ISBN 10

0314061134

ISBN 13

9780314061133

Tags

Industrial, Management, Planning & Forecasting, Systems & Planning, Strategy & Competition, Strategic Planning

Description

This new strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications. - from Amzon

Number of Copies